Book Marketing
Broaden your influence and share your expertise with book marketing services
A strong marketing plan aligned with your author goals is essential to reach the readers who need your book the most.
At Kiplinger Books, we focus on generating excitement around your launch and sustaining book sales long after your book’s release.
As the official imprint of Kiplinger Personal Finance magazine, Kiplinger Books provides exclusive access to its large audience of business-savvy professionals who seek advice to protect and grow their wealth through financial planning.
Inside our book marketing services
Brand Building
Through strategic brand outreach, we elevate our authors as thought leaders, boosting their brand awareness and visibility.
Audience Building
We craft content strategies and provide advertising support to help authors engage their audience more effectively, foster deeper connections, and grow a vibrant community.
Genre Marketing
With our extensive connections and expertise, we maximize awareness within communities of like-minded business leaders, helping authors connect more effectively with their ideal readers.
Online Marketing
With a growing majority of book sales coming from online orders, digital marketing including targeted ads directing to online listings are crucial to boost readership and establish thought leadership.
Supply Chain Marketing
Our in-house distribution team, with decades-long relationships with retailers and a commissioned salesforce, actively promotes our titles to get books in buyers’ hands.
Digital Media Outreach
To expand our authors’ reach, we assist them in securing third-party coverage that highlights their expertise and experience, building credibility with new audiences.
Our comprehensive book marketing services
- Advertising support from Kiplinger Personal Finance magazine
- Industry and supply chain marketing
- Genre marketing to communities of readers
- Online marketing
- Consumer marketing
- Consumer and trade reviews
- Book discoverability and searchability
- Outreach to influencers and partners
- Book endorsement outreach
- Amazon optimization and advertising
- E-book promotion
- Book trailer and short video creation
- Audience targeting
- Content strategy
- Author and expert branding
- Brand and logo creation
- Digital media marketing
Take your first step in the book marketing process.
Want more info before you share your idea?
Contact us and let’s chat.